All organisations, big or small need to look into their advertising options to expand their customer pool and also to retain their current set of customers. In today’s technologically advanced world, even though most of the advertising is done via online social networking platforms and advertisements, some companies still believe in the traditional age-old method of printing out flyers to advertise and represent their firms to attract customers towards their projects and sales.

Printing out flyers is not as facile as it seems, as every aspect of the flyer represents your company. From the quality of paper, one uses, to the font and colour; everything about the flyer shouts out what your company stands for. For example, if you own a waste management and recycling company, printing out flyers on recycled paper would not only be incredibly original but would also show customers that you stand for what you believe in.

Every company can retain a customer only if they build a long lasting relationship based on trust with them. And this is possible only via robust advertising strategies. Using good quality paper, appropriate usage of pictures and colours, and not to forget the matter that has to be printed on the flyer must be of good quality and must be proofread. When an organisation follows all these guidelines, then rest assured that your current set of customers will not only refer your company to friends and family, but you will also attract several new customers.

The digital side of marketing can be cost-cutting, but in the real world, a survey has shown that letterbox flyers can be more obtrusive and expensive. Letter flyers relatively grab more attention than digital marketing. Roy Morgan’s research shows that most of the leading retailers in Australia spend half of their marketing budget in this traditional channel of marketing communication through letterbox flyers. One of the most significant advantages of giving out flyers is that it will never go unnoticed. Interested people will always keep the catalogue making it easier to refer to. This conventional method has been ranked #1 among all marketing strategies as reported in Australia, which means it is sure to give a high throughput success rate.

So how can you make it more useful? Rather than just slipping a black and white paper in the letterbox is not going to make much difference. Make sure your company poster stands out from the rest of your competitors! Make it bright, use colours, use your logo and write texts that will engage your potential customer. Be direct and be precise. Using call for action texts always works. Before that, always do a background research on the type of customers you intend to target. Knowing your target customer is the key to formulate an active marketing scheme. So design your flyer in a way that will beat the rest, and will give you a definite outcome eventually. The popularity of your brand name is directly proportional to the quality of publicity you do. Thus, with the traditional letterbox flyers, you can expect a better response from prospective customers.

Every organisation, big or small requires a goof balanced budget sheet to maintain their financial accounts and create new nosiness goals and opportunities. Startups especially, need to focus on building a reasonable budget to have a clear agenda about their do’s and don’ts during their course of business. Some of the common mistakes made by startups while making their budgets are listed below:

Some most common Startup Budget Mistake

1. No Budget plan at all

The importance of discussing finances and accounts with a proper professional before starting a business cannot be stressed upon more. To make any business or startup successful and thriving, one needs to assimilate and estimate the correct quantity of investment one will need and allocate the funds accordingly.

2. Not making a budget plan for marketing purposes.

No organisation can thrive without advertisement and marketing in today’s’ world. Separate and sufficient funds need to be allocated for marketing purposes so that optimum marketing strategies can be applied, which will, in turn, increment your profit. Advertising through social media and other virtual platforms, all require some solid investment. Proper investment and budgeting in marketing can prove to be somewhat beneficial for any start-up.

3. Miscalculation of the breakeven point

Business organisers and owners cannot distinguish between fixed and variable costs due to which there are errors in the assumption of all costs that remain steady and the ones which vary concerning time, labour and other factors. This results in a wide profit margin which in turn is a downside for your startup.

4. Under or overestimation of startup costs

Several business owners are often taken aback by the expense of a startup. Most of them either ignore to account for several factors or underestimate the cost of certain aspects of the business, both which lead to miscalculation and hence a shortage of finances. Talking to a professional always comes in handy to become aware of all the expenses and legal requirements.

Colour psychology is how people respond to colours which in turn invoke different types of emotional changes in their current behaviour regarding the subject. Recent studies have proven that when people see the colour red, their rate of reaction not only amplifies but also becomes quite forceful. They seem to have a boost in energy, and there is a reduction is analytical thinking. A sense of urgency gets developed due to which they make faster decisions regarding the topic and their hearts begin to race.

This same psychology is used by several companies all over the world to optimise their advertisement strategies to attract new customers. Some organisations also apply this psychology to their day-to-day business and logos so that it has a much vivid effect on their customers. The type of colour scheme one uses to design their logo, or the interiors of their office dramatically influences the enticement level of their customers towards their product or services. The font, the words and the layout, everything plays a significant role in design. Red being a dramatic colour is associated with love as well as anger. It is programmed into a psyche such that we can sense danger whenever we see the colour red, which in turn creates a sense of urgency in the people and they’d want to click on the font which you’ve boldly mentioned in red. Being a bold and bright colour, it naturally catches attention and comes in several hues for one to use in their advertisement schemes.

Every small organization or retailer has a tough time starting up as they are unaware of what to do first or next. Every retailer wants its brand name to be known globally and wants to collect umpteen quantities of customer data, but don’t really know how to go about it. The answer to that question is pretty simple. Everything needs organization, and without an agenda to collect this Big data with insight and what you want to do about it, your entire plan can go haywire.

One needs to be clear about all the rules while collecting data from different users in different countries, as every country has a different set of privacy policies. While collecting the Big data, make sure you organize it in structured formats and not in a haphazard manner, as it is of key importance to know what kind of user data you’re acquiring. The best and the safest way to keep your retailer name and fame is to start small. Every retailer needs to identify themselves their strength and work on their weaknesses so that even if you target a small user crowd, you get effective results. Start branching out by bringing in other data sources once you have settled in and completed a few campaigns. Collecting your user database will help you target your prospective customers; deliver to them the latest offers and features of your company’s services and commodities. You can use all this data to streamline your audience based on geographical regions, age, sex and many more, making your marketing job is the future much more facile.