CASE STUDY – 1

How Not An Agency Reduced a Client’s Negative Online Footprint

One of our clients, a major player in their sector, was suffering the ill-effects of a negative online footprint caused by unfavourable media coverage. They engaged Not An Agency to improve their damaged online reputation, and also to reduce risk of such events happening again.

Process

Not An Agency undertook the following steps in this project:

Conducted briefing and training sessions to the Board, the CEO’s direct reports and the response team members on social media, active management and crisis response

Established social media protocols. Setting up response channels and escalation paths was the priority

Mapped issues to assess relative risk so that response plans could be drawn up for each

Developed crisis and communication plans, with mapped responses for each defined crisis

Tested the new plans in a half-day simulation

Advised strategies to minimise the damage done by the existing negative reputation

Result

A reduced negative online footprint.

An improvement in the functional ability of the team with respect to rapid response deployment.

Improved Board and senior executive support for future reputation risk management.

How Not An Agency Reduced a Client’s Negative Online Footprint

Process

Result

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